Research

Research notes

The thinking behind the work — pricing, products, and the builds at elumo.co. Short, honest, applied.

The Number That MovesWhy a live, exact number earns more trust than a rounded one. A study for RedirHub.Read →Three-Tier Pricing CardsWhy three options, a highlighted middle, and visible prices convert — the research behind how we sell.Read →Numbers on the WallWhy team metrics belong on a screen in the room, not in a spreadsheet nobody opens.Read →One VoiceHow a brand reset finds the one voice inside a site that grew in every direction.Read →A Brand You Can See FirstLive, switchable brand directions versus static decks.Read →The Trade-Site FormulaThe one job a trade website has, and how every screen serves it.Read →One-Motion BookingCollapsing travel planning friction into a single flow.Read →Formation Over StreaksDesigning a Scripture app for practice instead of engagement.Read →

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